The brief that I was given for this project was: “We raise our own livestock and sell directly to consumers locally and online. It’s a 5 generational farm/ranch with some new generation ideas. I’m hoping for a logo that would look good on a hat or t-shirt and whatnot.”
I wanted to keep the logo simple, but still distinguish between the Steer and the Bison. This font was chosen because I didn’t want any thin lines that would disappear if the logo was printed small, or was embroidered.
The clients comments on this were: “I really really like this!! Thank you so much for your time. I love this concept. Simple and it incorporates beef and bison. I’m trying to think what I would change. I thought it was the colors but I’ve come to really like the colors. The font is good. the design itself is great. Thank you so much for this!”